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Moroccan traditions have their basis on Arab, Berber, Roman, African, French, and Spanish influences reflecting a rich cultural heritage in this country.

Laws on alcohol are liberal for non-Muslim people in Morocco. In most tourist areas there are plenty of bars that will stay open late.

Despite government efforts against alcoholic drinks, several brands and types of wines, beers, and spirits are widely available. The large quantity of imported drinks from Europe means consumers are familiar with such drinks. However drinks smuggling and contraband blur the market affecting Moroccan economy.